Hm. One of these days I'm really going to have to explain what it is we do.

My own experience with describing our product to game developers has been far less satisfying. Here's the situation: I was taking turns at a Robotron machine at the X-Fest after-conference party, with a physics programmer for Rockstar San Diego -- whose reaction, by the way, was simply that it sounds like a hard problem. A Microsoft employee asked for a turn on the machine, so Mr. Physics and I stepped aside and began talking about the creators of early arcade games. Mr. Microsoft followed the conversation and after he was done playing, he asked me what my company did. I said “well, we make a tool that...” and then he said “oh, you're a middleware developer?” Then he waited for me to finish my sentence, nodded, and walked away.

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